Bachelor of Business Administration (BBA), Digital Operations Management

BBA: a 4-year program to boost your international career

The key points

  • Admission requirements Intended for students with a high school degree or 3 years of undergraduate studies
  • Accreditations AACSB and BGA international accreditations
  • Language 100% English
  • Rythm Initial
  • Duration 4 years or 1 year
  • Price 10 249€ for the 1rst year ; 10 764€ for the 2nd year ; 10 764€ for the 3rd year ; see tuition and fees for the 4th year
  • Intake September 2024
  • Campus Paris

Presentation of the BBA Digital Operations Management

The BBA in Digital Operations Management is an internationally-focused, four-year program that allows students to quickly build their online business skills with a global focus.

This program is aimed at students seeking an international career; it is certified by the French RNCP, level VI (Management and Business Development).

Graduates of this program will be able to identify the challenges related to transitioning business activities to the online world; they will also have expert-level knowledge of the various facets of online sales.

Next start date: September 2024
Admissions requirements: Secondary school diploma (to be admitted to the first year) / Secondary school diploma plus three years of university studies (to be admitted to the fourth year)
100% in English, on our Paris campus

Programme BBA - Etudiante Bachelor of Business Administration ISC Paris Global Programs

Strong points of BBA ISC Paris

Diplôme Bac+4

4-year degree with RNCP Level 6, accreditated by AACSB, BGA & BSIS

Innovative pedagogy

Action learning and work-study program possible in the 4th year


10 associations, 100 student projects per year


First and second year: fundamentals and intermediate-level knowledge
During the first two years of the BBA, students develop an overview of the various key departments in a company: management, communication, marketing, sales, and finance.

Third year: international immersion
The third year of the program involves an international exchange to one of our partner universities (130 universities in more than 43 countries).

This unique experience allows students to boost the international component of their careers.

Fourth year: specializing and career planning
During their fourth year, students will specialize in digital operations management.

Video du programme BBA


Specialization courses

  • Online Consumer Behavior
  • Search Engine Marketing
  • Web Conceptualization
  • Business Models for Digital Transformation
  • The Digital Supply Chain
  • Data analysis
  • Budgeting & controlling
  • Entrepreneurship
  • Team management
  • BBA digital Operations Management

Career paths and further study

Students have two options:

  • Entering the working world

The BBA gives students the skills they need to enter the working world after they graduate, in a Digital Operations Manager role.

They might also want to work in marketing, sales, or operations, or even in a strategic role supporting upper management.

These initial jobs allow graduates to learn about market trends and to manage budgets, and to formulate and make strategic decisions.

  • Further study

Graduates have two options: a Master of Science (MSc) to deepen their management skills, or an MBA in International Business after three to four years of work experience.

Témoignage du programme BBA

"The ISC’s Bachelor of Business Administration’s program fully corresponded with my ambitions to guide and attract young women with products and campaigns that help make them feel unique and beautiful by their own standards. I knew that the Bachelor of Business Administration’s program would give me the opportunity to further enhance my knowledge and understanding of the fundamentals of business management, while gaining new skill sets that are applicable to future career opportunities."

Rachel Cassidy
BBA student

Admissions requirements

For year 1 of the BBA:

Must hold a secondary school diploma and be fluent in English

For year 4 of the BBA

Must have three years of university study and be fluent in English; no work experience required

Students have the option to do the fourth year of the BBA program in a work/study model. Schedule: 2 days in the classroom (Paris campus)/3 days in the corporate work placement

Type of employment contract: entry-level or apprentice

Three-step admissions process

Online application

Complete your application on our online portal.


Applications are then reviewed by the ISC Paris Global Programs admissions committee


Personal interview (30-40 minutes) for selected applicants.

Tuition and fees

  • 1st year: 10 249 euros
  • 2nd year: 10 764 euros
  • 3rd year: 10 764 euros
  • 4th year: 10 764 euros
  • Supplement for non-EU students : 800 euros

A question
about the program?

Campus Paris
Issam Chakht
Business Developper
+33 1 82 53 20 45
Make an appointment